We have seen trolling advertising and sometimes they are intended to be a joke and sometimes they just plainly look desperate. Well on this one, IKEA does it with style. Its a simple reminder of how great printed media is and how we take it for granted. I admit that I am too dependent on my tablet and mobile phone. But once in a while I always find it gratifying reading a printed magazine or book. Check out IKEA’s clever video and I guarantee you a smirk and a lol.