We created a bold concept design for MedImmune’s next-generation Learning Management System (LMS). By blending gamification, mobile-first features, and biotech-inspired visuals, we envisioned learning as an engaging, immersive experience.
MedImmune, a global biotech leader, sought a novel concept to enhance their existing LMS—something that would break away from conventional platforms and foster greater user engagement. Within a challenging two-week timeframe, our task was to envision a platform that is intuitive, inviting, and visually striking. By carefully analyzing top-rated LMS solutions, we identified key features that would resonate with modern learners, then layered in gamification and a biotech-inspired aesthetic. The result: a forward-looking concept that not only impressed the client, but also exemplified the value of pushing creative boundaries.
We began by examining industry-leading LMS solutions and user insights, extracting best-in-class features to guide our direction. Drawing on these findings, we wove in engaging gamification elements—such as leaderboards and interactive challenges—to motivate learners and keep them inspired. Recognizing that today’s workforce learns on the go, we adopted a mobile-first approach, ensuring effortless access from any device. To bring it all together, we infused the interface with a “living molecule” aesthetic, connecting learners to MedImmune’s biotech heritage and creating an immersive environment that truly elevated the learning experience.
- Conceptual Wireframes: Early-stage sketches translating research insights into a tangible interface layout.
- High-Fidelity Mockups: Detailed screens reflecting the final visual theme, gamified elements, and navigation flows.
- Interactive Prototype: A clickable prototype showcasing the fluid interactions, user paths, and overall brand experience.
- Design Documentation: Comprehensive design strategy detailing user journeys, inspiration sources, and the rationale behind each design decision.
While the concept did not advance to production, it showcased the power of unrestricted creativity. This project highlighted our ability to distill complex requirements into a cohesive, intuitive system—developed swiftly and strategically. It demonstrated that concept design can not only envision the future, but pave the way for truly innovative solutions. The key takeaway? Bold, human-centered ideas have the potential to reshape learning experiences, energizing learners and organizations alike.
When you’re ready to bring your next big idea to life, drop us a message—together, we’ll turn your vision into a captivating reality.
